The Making of the New Mirage TVC

Go Behind The Scenes of New Mirage's "Small is More" Commercial

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You've seen the TVC for our new Mirage. Now catch its behind-the-scenes. See if you can spot where they keep those butterflies and our other feathery, furry friends.

Mitsubishi New Mirage ENG Commercial "Small is More"

The new Mirage is officially launched at a media event last night and is now available at all our showrooms nationwide. Visit our website to book a test-drive or find out more. 

It may be small, but don't let the look deceive you.  The new Mirage is more intelligent, more economical and eco-friendlier than cars of its class have ever been.  And at 21KM/L, it's fuel efficient too!

For MORE of the new Mirage, drop by Mitsubishi Onlineshowroom Facebook page at

https://www.facebook.com/mit.onlineshowroom and website at http://www.mitsubishi-onlineshowroom.com  or call me at 012-855 7776.

Mirage - Times (Special Issue)

All-new Mitsubishi Mirage

Read what the Malaysian media have to say about the Mirage.

Coming Soon - Mitsubishi Mirage 1.2

 

The All New Mitsubishi Mirage has finally hit our shores! Check it out ! We are accepting reservations / Booking now. 

For Booking, please call:

(Adeline Kiersten Alexandra  at 012-855 7776.)

Mitsubishi launches new Mirage in Japan

The Japanese based automaker Mitsubishi has announced the Mirage will be available in Japan starting 31^st August, 2012. Prices for the entry-level version Mirage in Japan will be set at 998,000 yen and can go all the way up to 1, 288,000 yen for the 1.0G. This global compact car is designed to be compact, affordable and highly fuel-efficient. In Japan, Mitsubishi Mirage will be offered in three trim levels such as E, M and G.

Engine and specification:

Equipped with 1.0 liter three-cylinder MIVEC (Mitsubishi Innovate Valve timing Electronic Control) petrol engine; it has a capacity to deliver 68 horsepower of maximum power at 86 Nm of torque. Mitsubishi Mirage is mated to an INVECS-III (2) continuously variable transmission (CVT).

The top two trim levels M and G will be coupled with eco driving mode and more fuel efficient driving is achieved due to the AS&G start/stop system. Therefore, it can offer a fuel economy of 27.2 km/liter making it a top end fuel efficient vehicle in Japan. Under Japan’s ‘Eco-Car’ classification, these trim levels are qualified delivering tax savings to Mitsubishi Mirage owners. Without the AS&G system, the base model E has a fuel consumption of 23.2 km/litre.

Exterior, Interior & Safety:

On the exterior, Mitsubishi’s all-new Mirage compact car will measure at 3710mm in length, 1665mm wide and 1490mm in height. A number of new colours offered for the Mitsubishi Mirage such as Lemonade Yellow Metallic, Pop Green Metallic and Cassis Purple Metallic. All models are equipped feature lightweight construction and low rolling-resistance tyres.

In the interior, amenities are quite limited.  However, higher end variants are equipped with automatic climate control and an infotainment system that makes it quite attractive for its future customers.

In terms of safety, Mitsubishi Mirage comes with Electronic Brakeforce Distribution (EBD) as standard, with Active Stability Control and Brake and Hill Start Assists available across the range.

SPIED: Mitsubishi Mirage spotted on our roads

 

Reader Stephen Khong managed to snap this picture of the sixth-gen Mitsubishi Mirage near Ara Damansara, not too far from Mitsubishi Motors Malaysia’s office in Saujana. We last spotted an example in April, just a week or so after it began production at the Laem Chabang plant in Thailand.

That car, which had its face and rear covered up, had a rear roof spoiler with integrated third brake light, and was painted in Eisen Grey Mica. 

This one is painted in what appears to be Pop Green Metallic – another exterior colour option for us, perhaps – and the roof spoiler is clearly visible.

No official word yet on when we’ll be getting the Mirage here, if at all, but we do know there has been considerable interest in the car across the border, with more than 15,000 orders received in the first month.

The Mirage has a 1.2 litre 3A92 three-cylinder MIVEC making 78 PS at 6,000 rpm and 100 Nm of torque at 4,000 rpm.

** Source: Paultan

New Mitsubishi Mirage – first impressions

The Mirage used to represent youthful images – speed, agility and sporty performance. But somewhere along the way everybody forgot about the name, even Mitsubishi it seems, who let the name slide into a more timid presence. Its current rebirth is more of a convenience however as the name of the game is now efficiency and low cost (for the manufacturer, increasingly a lot less for the buyers here in Malaysia).

The new generation Mitsubishi Mirage which was unveiled at the Tokyo late last year will be assembled in Thailand, specifically in a brand new outfit at the Laem Chabang industrial area roughly an hour outside Bangkok. We had the opportunity to tour the factory and more importantly get a little taste of how the new car performs.

 

Mitsubishi must be counting their blessings with having decided to invest up to RM690 million for the new factory. The Thailand government’s first-time car buyer programme massively promotes the purchase of cars made in in the country with engines below the 1500cc threshold.

Buyers need to be above 21 to qualify (among other rules) and if so ensures that you get a 100 per cent rebate, up to 100,000 baht. Thus the Mirage – with its 3-cylinder 1.2 litre MIVEC powerplant which also carries the eco-car status in that country – fits into this programme, a major boost when quite a few of its competitors are out of this zone.

The results are seen instantly – since it was launched during Bangkok Motor Show earlier this year, Mitsubishi Motors Thailand raked up more than 25,000 orders (and this was back in May) so clearly the Thai youths are keen to take benefit of this programme.

 

The Mirage looks to be a fuss free steer if the subdued design is anything to go by. A few variants were there at the Bira Circuit where the test drive is held; the GLS is top of the line with a CVT auto box; the GLX also with CVT but lacks a few kits, while the most basic version is also a GLX but with a 5-speed manual.

 

It’s nice to know that ABS and EBD is included as a standard item, even with the most basic spec. One thing I took careful note is how light these vehicles are – the top drawer GLS variant still only tips the scales at just 865kg.

 

However, despite the rather impressive list of kit, you can still feel that the Mirage really compromised on material quality. The seats are hard and the interior environment is bare. But in the context of being an eco-car in Thailand that will give its buyers a large wad of cash back, it won’t be a big issue.

My first lap around Bira is with the manual version and to sum it up, the car has potential. Despite the loose gear change it does not feel terribly underpowered. Everything else is within expectation – body roll is dramatic and the steering is over assisted and lacks feedback, qualities that exist in all the other variants.

 

The CVT box however just takes too much out of the puny motor. Acceleration and throttle response takes a dive. But it would still find place in our market for urban mobility with its claimed fuel efficiency. Of course, time was limited on track so we’ll use the factory claim of 22km per litre which is certainly notable (measured with in-house standards, in combined cycle).

Safety was a big requirement and thanks to that the Mirage, although lightweight, can boast of having Mitsubishi’s RISE body design complemented by extensive use of high-tensile steel. With the engine’s 77bhp and 100Nm, it should be just enough to suit basic daily driving needs. The Mirage is a name that most Malaysians know of, so that’s part of the job done. The real question is of course, the price.

 

** Sources: Paultan

Mitsubishi Factory 3 Tour, where the Mirage is made

  "Mitsubishi Mirage Factory"

 

The area is called Laem Chabang Industrial Estate located in the province Chonburi in Thailand.

 

Despite Bangkok is far from where I am, about 100 km northwest of here, its location is strategic. The factory is only 3.5 km away from the Laem Chabang Deep Sea shipping port where it receives parts and exports complete built-up cars to 140 countries around the world. In this sense, logistics are kept simple.

In total, there are three factories inside Mitsubishi’s 1,060,000 square-metres land, which was established in January 1987. Factory One and Two have produced vehicles such as the Triton, Pajero Sport and Lancer EX. These factories are old.

The third is brand new. Its robots and lights were officially powered up in March 2012 for the specific task of producing the Mirage. This specialised responsibility comes from the factory’s ability to put together the high tensile steel frame that brings the weight of the small car down.

It cost the Japanese carmaker THB 7,000,000,000 or about RM690 million to build this plant. The factory features a high and heat protected roof to keep things cool inside. On the floor, each stage of the production is strategically placed so that the entire manufacturing flow becomes one simple process – press, body, paint then assembly.

A thing to note here is that the paint shop uses water-based paint, which reduces VOC and carbon dioxide. Mitsubishi claims that they are the first in Thailand to use water-based paints to colour the cars. Just in case you don’t know what VOC is and you have not heard that radio ad about that paint, here is an exerpt from Wikipedia:

Volatile organic compounds (VOCs) are organic chemicals that have a high vapor pressure at ordinary, room-temperature conditions. Their high vapor pressure results from a low boiling point, which causes large numbers of molecules to evaporate or sublimate from the liquid or solid form of the compound and enter the surrounding air. An example is formaldehyde, with a boiling point of –19 °C (–2 °F), slowly exiting paint and getting into the air. Many VOCs are dangerous to human health or cause harm to the environment.

 

Production capacity of the factory is quoted at 150,000 units per year and can be increased to a maximum of 200,000 units in the future. Currently, the factory produces only 130,000 Mirages a year, which equates to 26.8 units/hour.

Completed Mirages will make its way to countries in the ASEAN region, Europe as well as Japan. So if the Mirage ever makes its way here, we can be assured that the ones we’re getting are of the same built quality as the ones the Japanese will drive.

 ** Quoted from Cars Local News